The neverending sob story

Will the constant whining of marketing and ad executives never stop? According to an article on Alternet, some television executives are offended when people attempt to avoid or skip advertising. Here's a snip from the article:

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"...When we watch ads, we become the media's workforce," says Sut Jhally, author, media critic and founder of the Media Education Foundation. "They are, in effect, organizing our time. They have even said that there is an implicit contract with the audience. If a person chooses to watch a movie or TV, they say it's immoral to skip the ads."
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So now it's IMMORAL to skip ads that feature almost every sort of vice that morality groups preach against? It's now immoral for women to try and avoid ads that do nothing but tell us how second-rate and imperfect we are, along with encouraging us to further harm ourselves with relentless dieting and weight loss products?

Not that all advertising is directed towards women - how about all those children whose parents are trying to help them learn to be less materialistic? They're now immoral (and, perhaps, bad parents) for trying to instill a sense of material responsibility in their children by screening them from all those ads designed to make them scream for toys?

I'm supposing it's also against god's code of conduct that we turn away from ads that promote promiscuity (every clothing, perfume, makeup, shaving cream, and pantyhose ad on the market), gluttony (fast food), and lust (again, practically every ad that has humans in it), not to mention ads that promote violent behaviors (almost every ad for major league sports).

So we're supposed to watch all these things, buy the products, but not do the activities or use the stuff we've bought? There's something wrong with this picture...and it ain't the hot guy in a thong.